Thursday, April 18, 2019

McDonald's

McDonald's is a dream of two young brothers Dick and Mac. They want to start something that gives them some identity. They invented the Speedee system to get fast food in the fastest way to the customers. Let us talk about them.
Dick wanted to start a film studio and earn some money in producing some films. Mac wants to get a job that earns some money. Both of the people are failures in achieving their goals. So they want to start something that changes their life and earns some recognition to them as brothers. They want to start a business of burgers. They want to do in a special way. So dick has made this Speedee system where customer can get the burger in a whopping speed of 30 seconds. This made them special in their place San Bernandino. Dick is inspired by Wylie Reid who had this restaurant where he used to get the people everything to eat in less time. So these brothers have started burger center in a place called Arcadia in 1940. They provided customers with Burger and french fries in less time. Dick took the measures to get french fries cooked up to a configured temperature.
Here comes the main person who changed the future of McDonald's Ray Kroc. He is just a salesman in a company later he started his own sales company. Ray Kroc used the sale of those products to the neighborhood people and restaurants. One of the product is the icecream machine for the sake of milkshakes. Dick has got the information about it the ice cream machines. SO he ordered 6 machines. Ray Kroc was surprised first about the number of machines ordered because no restaurant or any joint never ordered these many machines. So he wanted to pay a visit to the joint which is a distant place from the place he is. Even though he made a visit and Dick was there he gave him a tour in the Speedee system and the store how they are successful in providing customers fastest burger in the place. He was astonished and he wanted to know the story of these guys so he invited them to the dinner with him. They had dinner and told the story of there restaurant. He couldn't get over the restaurant and its best way of getting customers burger. He made up his mind and he wanted to franchise the idea. He asked them and they first opposed the idea because they have already tried the idea. they don't want because they can't maintain the standards when it comes to a large number of stores. So they opposed it. But Ray wants to franchise he said he will take care of those things. He made an agreement with them. then he started to give the franchise to other people to enlarge it. He used to earn little but he wants to enlarge it that is the main idea and he never deviated from it. But he never earned money this made him lose everything in the mortgage then comes the banker who said him he can earn lots of money frame the real estate beneath the restaurant. This idea changed his life. He used to buy all the land before the construction of the restaurant and sell the land after the construction for a larger amount this made him rich and later he bought the company from dick and mac for larger amounts. This is his first achievement and later he made this McDonald's as the greatest franchise ever existed.

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