After lagging behind with Vega desktop GPUs for a few years, AMD announced a major upgrade today: the Radeon 7, the first 7nm GPU for gamers. It's a powerful card capable of serious 4K performance. Its new architecture means it won't use up too much power, while leaving plenty of room for overclockers to push it even further. But there's no real-time ray tracing, a technology that NVIDIA has been pushing since last year when it unveiled its RTX Desktops. So where does this leave AMD?
             "We view it as a broad ecosystem, we don't focus on just one technology, we need all this stuff to really come together," Su said. That's an understandable strategy for AMD. Even though NVIDIA has been talking about real-time ray tracing for the past year and just announced notebook RTX chips, there are still only a handful of games supporting that technology. And it didn't help that the RTX 2070 and 2080 were much more expensive than the previous generation GPUs. (The recently announced RTX 2060 is its first "affordable" ray tracing card.) If you actually want consumers to see the value of ray tracing, it might make more sense to wait until there are games and plenty of developers using it first.